Understanding ecommerce exports: Your gateway to international marketplaces With the growing use of ecommerce, Indian sellers are keen to understand the benefits of exporting from India via online. In this blog, explore the advantages of exports and process to sell globally from India.

Selling online is undoubtedly a seamless option for Indian businesses, thanks to the minimal investment and end-to-end services provided by ecommerce programs. Even better is the ease of exporting through ecommerce where sellers can reach millions of customers across the globe in just a few clicks from their homes in India. Lower operating costs and higher profit margins have attracted many medium and small business enterprises (MSMEs) from India to explore the untapped potential in international marketplaces through ecommerce exports.

What is ecommerce exports?

Ecommerce exports assists sellers to directly sell to international customers in global marketplaces, allowing them to transcend beyond national boundaries and expand abroad. With ecommerce, sellers don’t have to invest in a physical setup to reach customers. Instead, they can use attractive product listing and acquire new customers internationally with ease.

A seller who was earlier catering to a limited customer base in his region or even nationally can now set sight on the global market. Hemant Khatri, founder of Kavita Prints, is one such seller who expanded the reach of his home textile business from Jaipur to the world with ecommerce export program, Amazon Global Selling. “Before joining Amazon Global Selling, I used to supply to exporters in India. But now, with ecommerce exports, I have been successfully selling in the global markets directly,” he shares.

For aspiring entrepreneurs and growing businesses, ecommerce exports can be a very profitable model to adapt for global expansion and increased revenue. Some of the most popular brands and businesses started out small, selling just one or two products online and growing from there.

Growing exports from India

According to the Indian Chamber of Commerce, over 5 crore MSMEs in India produce over 6,000 products and account for almost half of exports from the country1. There is no doubt about the immense potential for growth in ecommerce exports from India.

Making ecommerce exports even easier for Indian sellers are programs like Amazon Global Selling, which support businesses in expanding their horizons and selling across the world. Understanding the benefits of exporting via ecommerce, over 70,000 sellers are now successfully selling on Amazon international marketplaces.


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